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アフリカビジネスに必要とされるアプローチを用い、検討開

始段階から事業開始・拡大まで伴走します

Africa Business Partners (ABP) provides two services; Helping Japanese companies penetrate into Africa, and supporting companies and governments in Africa. Part of our projects can be referred Project Case Study

[NEW!] Africa Business Partners has started financial and business development support program for medium-sized companies in Africa. Please click the application document (Africa Business Partners starts financial and business development support program for medium-sized companies in Africa) to look at the detail.

EXPANDING

Support the Japanese companies' African 

business

Phases Offerings
企業様のアフリカ進出検討プロセス Opportunity exploration
Information Sharing

What is happening and what kind of business opportunities are available in Africa? Which kind of business opportunities are there for your company in the big potential continent? Africa Business Partners provides information that is not readily available on the internet but is obtained on the ground in the different countries on the continent. Through this, ABP is able to provide the latest and most accurate insights for our clients and offer customized information suited to their needs. We also organize customized onsite visits, lecture, seminar, training and contribution regarding African business.

Understanding the market
Industry research, Market research, Business matching and Partner selection support

It is very difficult to grasp the real market situation and business environment of Africa from an external point of view. ABP utilizes its local company, local staff and takes advantage of the network so as to discover customized business opportunities obtain consumer needs, evaluate target markets, assess the industry structure and competitive environment as well as investigate the supply chain systems. Based on the knowledge and information of track records over 200 local African companies are visited per year; we provide research, selection, introductory and assessment of potential partners and/or customers which is the most important aspect in order to succeed in business in Africa . Through this process, ABP is able to determine the target countries depending on the business venture, the target market, and the business model and strategy.

Exploring the entry  strategy and starting up the business
Strategy planning, Business development, Nagotiation support, Supply chain development

The proper direction and steps are required in order for clients to fully seize the business opportunities and to succeed. It is necessary to evaluate and understand the client’s objectives and strategy in relation to the constraints affecting them. ABP provides a series of support mechanisms for that such as strategic planning associated with business start-ups in Africa, business and contract negotiations support with local companies and project management. We also provide support for development of supply chain structure so as to create a system in which the product or service move efficiently and effectively. As the result, your business can be started in a certain and proactive way. We run together with our client to make it a success by assisting issues encountered in the process of business development. We also provide business support to track our client’s progress and assist in issues or problems encountered.

Starting the project
Optimize the operation

ABP conducts one of the most important functions in managing a company on behalf of its clients, that is, handling the operating activities. Africa economic is rapidly growing and the business environment is rapidly changing simultaneously. We offer the hands on support on the operation phase to adjust the environmental change and to realize the sustainable development of the business. We also help finding and solving the problems emerging from the business operation..

Project case study
Here's the list of part of our actual projects as case study. (as of April 2016) List of Japanese Enterprises Doing Business with African Continent and Countries

Case49: B2B product development for Japanese large scale manufacturer, End-user research to improve negotiation capability
Timing 2016
Client Japanese manufacturer
Categories Large scale
Services Market research
Countries Nigeria
Project summary For a client who provides raw materials to Nigerian consumer goods company, ABP provided qualitative and quantitative analyses for the end-users' utilization and preference over the products. ABP also supported to assess their purchasing behavior for product development and for the improvement of the negotiation capability.


Case48: Industrial research and future prospects on retail, distribution, consumption and financial business in Côte d'Ivoire
Timing 2016
Client Japanese company
Categories Large scale
Services Industrial research
Countries Côte d'Ivoire
Project summary ABP conducted industrual research on retail, distribution, consumption and financial business to understand present status and to see future prospects for investment in Côte d'Ivoire whose economy has turned into growth after the security restoration. ABP researched on market, distribution, purchasing behavior and consumer insight and conducted hearings on retail and distribution business.


Case47:Business opportunity research over residential commercial products for Japanese manufacturer
Timing 2016
Client Japanese manufacture
Categories Large scale
Services Industrial research funded by public institution, research on business opportunities
Countries Kenya
Project summary For a client who is looking for sales opportunity of their residential product in Kenya, ABP provided incentive research for different levels of stakeholders and identified business domain to focus and target.


Case46:Business opportunity research over agricultural material for Japanese manufacturer
Timing 2016
Client Japanese manufacture
Categories Large scale
Services Market research, research on business opportunities
Countries Kenya
Project summary ABP has provided research on potential Kenyan clients, both individual farmers and agricultural firms, for agricultural material.


Case45:Support for new production of garment in Ethiopia by Japanese apparel company
Timing 2015 - present
Client Japanese apparel company
Categories Large scale
Services Local partner identification, Negotiation assistance, operation assistance and advisory services
Countries Ethiopia
Project summary For starting first production of garment for Japanese market in Ethiopia, ABP provide identification of a local partner, assistance a seriese from negotiation to operation. This is the first case as a production and export of garment in Ethiopia by Japanese company. ABP enabled the realization and implementation.


Case44:B2B product development for Japanese large scale manufacturer, End-user research to improve negotiation capability
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Market research
Countries Kenya
Project summary For a client who provides raw materials to Kenyan consumer goods company, ABP provided qualitative and quantitative analyses for the end-users' utilization and preference over the products. ABP also supported to assess their purchasing behavior for product development and for the improvement of the nagotiation capability.


Case43:Quantitative research of consumers over the potential of product sales in Kenya
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Market research
Countries Kenya
Project summary In Kenya's rural underprivileged area , ABP provided quantitative utilization research for a product which a client planed to sell and analyzed the potential for consumer acceptance, competitive environment and product sales.


Case42:Basic research for the potential global expansion planning
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Market research, information provision
Countries Nigeria and Ethiopia
Project summary ABP offered a basic research so that a client could consider how it positioned Africa for its global future planning.


Case41:Monitoring of appointed distributors and support for recruitment for business development
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Monitoring of distributors, Support for recruitment
Countries Nigeria
Project summary For a client who is developing Nigerian business, ABP monitors of their distributors and supports for negotiation. Also ABP supports for recruitment of local human resources for the client.


Case40:Research on the potential of a product in DRC
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Market research, industrial research and local partner identification
Countries DRC
Project summary ABP provided the result of the market and industry research for the client's product and identified potential partners in DRC such as Blue-Orcean Market.


Case39:The development path for the client's product
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Industrial research, assitance for networking
Countries Western Africa
Project summary ABP provided industrial research to a company seeking to start business with their product in the health care division.


Case38:Planning and conducting the business tour on Ethiopian manufactureing related with Africa-Japan Business Investment 2015
Timing 2015
Client Nikkei Business Publications
Categories Large scale
Services Planning the tour, selecting and making appointments of visited local companies and tour attending
Countries Ethiopia
Project summary Selecting a local company that has experience with the network of ABP in Ethiopia. In the manufacturing industry, ABP selected the garment/textile industry as well as the FMCG industry. We arranged appointments and provided the tour to the attendants.


Case37:Negotiation support and adivisery for Japanese manufacturer which are on the process of transfering and setting up of local manufacturing base
Timing 2015 - present
Client Japanese manufacturer
Categories Large scale
Services Negotiation assistance and advisory services
Countries Ethiopia
Project summary ABP has supported the client from the first stage of research. This time round, ABP provided communication support with the client's local partner (selected in the previous research) and provided constant and comprehensive advisory service to enable the business to move forward.


Case36:Creation of a business plan for agricultural business in Kenya
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Industry research (competitor research), market research, strategic planning, potential business model extraction
Countries Kenya
Project summary ABP offered potential field and business models based on the client's resources and strength as well as evaluated research for clients seeking to start conducting agricultural business in Kenya.


Case35:Negotiation support in supply chain development and support in human resorce selection
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Strategy development support, negotiation support and human resorce support
Countries Kenya, Nigeria
Project summary ABP has assisted and continues to assist in negotiations with local distributors, the markteing activities and human resorce management so as to monitor the client's product flows smoothly and create increasing demand in each African country.


Case34:Assistance for the business development for the Japanese entreprenurer
Timing 2015 - present
Client Japanese company
Categories Startup
Services Industrial research, market research, hands-on support
Countries Kenya
Project summary The client is a Japanese entrepreneur who started conducting business in Kenya. ABP has provided and continues to provide hands-on (active and participative) business development support.


Case33:Industrial research for a Japanese company developing business in Kenya
Timing 2015
Client Japanese company
Categories SME
Services Industry research
Countries Kenya
Project summary The research conducted provided information on the players in the industry and supply chain systems of the products and services in Kenya.


Case32:Industrial research for a Japanese company developing agricultural business in Kenya
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Industry research, competitor research and market research
Countries Kenya
Project summary The research conducted involved the understanding and assesment of the new business potential and future profitability, grasping the business environment and regulation, understanding the competitor's operations, profitability and distribution systems. Research was also conducted on potential customers, their usage behaviour and preferences.


Case31:Creation of Africa business strategies and distributor identification/selection for major Japanese manufacturing
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Market research and industry research, strategic planning, partner identification/selection
Countries Kenya, Tanzania, Ethiopia, Nigeria, Egypt
Project summary Selecting priority countries, products, target segments, and rebuild their entire strategy for business such as investment scale. In addition ABP also supported the rebuilding of the distributor particularly with regards to the re-configuration and restructure of management methods.


Case30:Negotiation support for Japanese manufacturer’s business development in Africa
Timing 2014
Client Japanese manufacturer
Categories Large scale
Services Industry research, selection countries, local partner search, negotiation support
Countries Ethiopia
Project summary For the client who wants to set up production base in Africa after in Asia, ABP supports not only to identify the local partner, but also the negotiation to steady take-off of client’s business.


Case29:Sales support for large scale Japanese companies in eastern African countries
Timing 2015
Client Japanese company
Categories Large scale
Services Customer identification, sales support
Countries Kenya, Tanzania, Ethiopia, Uganda, Rwanda
Project summary ABP identifies local customer and conduct sales activities on behalf of the client who aims to extend their customer base in east Africa.


Case28:Search for new business development for major Japanese companies
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Industry research and information provision
Countries Nigeria
Project summary Provision of information to companies doing new business development in Nigeria, and provide essential business-related information to their business development.


Case27:Support to Japanese company's documentation to promote Africa business in their company
Timing 2015
Client Japanese company
Categories Large scale
Services Industry research and information provision
Countries Whole Africa
Project summary Research and provision of information on local companies, production data of a specific industry. Such information and its related business has generally not been published and is thus difficult to obtain production and consumption information.


Case26:Search for new business development for major Japanese manufacturing industry companies
Timing 2015
Client Japanese manufacturer
Categories Large scale
Services Market research
Countries Kenya
Project summary Research for the costomer conducting new business development in the niche area in Kenya, and conducted a field customer research to contribute to business enhancement.


Case25:Provide information about the African Human Resources situation
Timing 2015
Client Japanese company
Categories Large scale
Services Provision of information on organziations and personnel
Countries South Africa, Kenya
Project summary Provision of information on South African and Kenyan local human resources personnel.


Case24:Planning and organizing the business forum on BOP business in Africa
Timing 2014
Client Africa Development Bank
Categories International Development Organization
Services Planning the theme of the forum and selecting companies as presenters and moderators for the forum
Countries Whole Africa
Project summary At the BOP Inclusive Business Forum, we conducted the planning of the theme, selected 8 companies involved in BOP business in Africa and moderated the forum. In addition, we assisted in the improvement of understanding BOP business by introducing and making networks.


Case23:Customer and distributor support for Japanese B2B manufacturer
Timing 2014
Client Japanese manufacturer
Categories Large scale
Services Information provision
Countries South Africa
Project summary Taking advantage of our local presence, ABP developed list of potential customers and distributors for Japanese B2B manufacturer who had difficulties to do so due to the nature of B2B business.


Case22:Provision of assistance to Japanese company exhibitors in an Ethiopia International Exhibition
Timing 2014
Client J4 Japanese companies
Categories SMEs and Large scale
Services Exhibition support
Countries Ethiopia
Project summary At Ethiopia's international exhibition held in November 2014, we conducted a booth placement and provided exhibition support to Japanese companies as their official exhibition agent. We, as the Japanese companie's booth collected the highest number of visitors at the venue.


Case21:Partner search for distribution and manufacturing for Japanese manufacturer
Timing 2014
Client Japanese manufacturer
Categories Large scale
Services Partner search
Countries Senegal
Project summary ABP provided list of potential partners for distribution and manufacturing in Senegal for the client who consider to sell their product and, in long term, to have production base in Senegal.


Case20:Strategy development support in East Africa Business for a large scale Japanese Company
Timing 2014
Client Japanese Company
Categories Large scale
Services Strategy development support, Business development support
Countries Kenya, Tanzania, Uganda, Rwanda, Ethiopia
Project summary For a large scale Japanese company which had decided to expand to African market, ABP supports business strategy development based on business opportunities and company strength.


Case19:Support for Setting up Production Base of Japanese Company
Timing 2014
Client Japanese manufacturer
Categories Large scale
Services Information provision, Local Partner search, Market research
Countries East Africa
Project summary While foreign competitors entering African market, the client has been considering setting up production base in East Africa. ABP supports the selection of local partners.


Case18:Potential Customer Identification for Japanese Company to Enter African Market
Timing 2014
Client Japanese Company
Categories Large scale
Services Information provision, Local Partner search, Customer identification
Countries South Africa
Project summary Client has been considering selling their products in South Africa. ABP serves in market research, local partner search and potential customer identification.


Case17:Raw Material Supplier search for Taiwanese trading company
Timing 2014
Client Taiwanese trading company
Categories Large scale
Services Research on the Raw Material Supplier
Countries Cote d’Ivoire,Burkina Faso
Project summary On diversifying supplier globally, client has been considering the possibility to have African supplier. ABP provides research on target countries and suppliers in them.


Case16:Market Research and Potential Customer Identification of Japanese Manufacturer to Enter African Market
Timing 2014- 2015
Client Japanese manufacturer
Categories SME
Services Market Research,Potential Customer Identification, Pilot Project Support
Countries Senegal, Morocco
Project summary ABP has provided market research, potential customer identification and support for pilot project execution with potential distributor and customers.


Case15:Sales Support of Japanese Major Manufacturer
Timing 2013- 2014
Client Japanese manufacturer
Categories Large scale
Services Sales support
Countries East Africa
Project summary For the client which had been already in Africa, ABP has provided sales support to potential customers.


Case14:Information provision to Japanese financial institution’s publication for customers
Timing 2014- Present
Client Japanese financial institution
Categories Large scale
Services Information provision
Countries 18 African countries
Project summary Once in a month, ABP provides information on the market trends and the business environment of African countries to a Japanese financial institution who use that information for their business news publication to their customers.


Case13:Market research for the Japanese food manufacturer to enter the African market
Timing 2014
Client Japanese manufacturer
Categories Large scale
Services Market research
Countries Senegal
Project summary ABP researches on market, customer’s preference, and competitors in Senegal for the Japanese food manufacturer’s business expansion into Africa.


Case12:Event planning support and business consultation desk service at African Fair, an government-hosted event in TICAD V
Timing 2013
Client Advertisement Agency
Categories Large scale
Services Event planning support, Business consultation desk
Countries Whole Africa
Project summary In African Fair 2013, an government-hosted event held in The Fifth Tokyo International Conference on African Development (TICAD V), ABP supported the selection of Japanese companies to participate and the evaluation of the event. Besides, ABP opened a business consultation desk in the event.


Case11:Support for job advertisement service related to Africa for a Japanese recruiting agency
Timing 2013 - 2014
Client Recruit Career
Categories Large scale
Services Planning support, Selecting Japanese companies
Countries Whole Africa
Project summary ABP provided planning support to the first-ever service of job advertisement related to Africa from Jan. 2014 for Recruit Career Co., Ltd, one of the biggest Japanese recruiting Agency.


Case10:Strategy development support, Sales support and monitoring for Japanese service provider
Timing 2013 - 2014
Client Japanese service provider
Categories SME
Services Market research, Support for pirot projet, Financial support
Countries Senegal
Project summary ABP provided sales planing support, partner search, development for CSR project and financial support.


Case9:Market research and partner search for Japanese food manufacturer
Timing 2013
Client SME
Categories Large scale
Services Market research, Partner research
Countries Kenya, DRC
Project summary The customer consider to sell food product in Africa. ABP provides marketing research and partner research aiming starting business.


Case8:Support for Japanese company’s business expansion into Africa, supported by JICA, Japanese aid agency
Timing 2013 - 2014
Client Japan International Corporation Agency (JICA)
Categories Governmental body
Services Market research, Partner search, Customer identification, Pilot project support
Countries Senegal
Project summary ABP provided its support on the sales of agricultural materials of Tottori Resource Recycling Inc. in Senegal, including market research of agricultural materials, the local distributor search, customer identification, contract negotiation and pilot project support.


Case7:Feasibility Study with Toray Industries, Inc. about Climate Change Adaptation Technology funded by Japanese government
Timing 2013 - 2014
Client Ministry of Economy, Trade and Industry (METI)
Categories Governmental body
Services Market Research, Potential Customer Identification, Pilot Project Support
Countries South Africa
Project summary In a feasibility study about Climate Change Adaptation Technology funded by the Japanese Ministry of Economy, Trade and Industry, ABP conducted a market research, potential customer identification, pilot project support in mines and farms with Toray Industries, Inc.


Case6:Study of current business status of Japanese companies in Africa
Timing 2013, 2014
Client Africa Development Bank
Categories International Development Organization
Services Japanese companies research, Edition and publication a booklet
Countries Whole Africa
Project summary Surveyed on current business status of Japanese companies in African and edited and published a booklet titled "List of Japanese Enterprises Doing Business with African Continent and Countries "


Case5:Planning and operation support for African business form organized by AfDB
Timing 2013, 2014
Client Africa Development Bank
Categories International Development Organization
Services Support for planning and operation
Countries Whole Africa
Project summary Planning cooperation to the large-scale seminars which were held in both 2013 and 2014. Program development, selection of speakers from Japanese companies and managing the event as a moderator.


Case4:Market Research and Potential Customer Identification of Japanese Manufacturer to Enter African Market
Timing 2013 - 2014
Client Japanese manufacturer
Categories Large scale
Services Market research, Partner search
Countries South Africa, Ethiopia
Project summary Customer companies, in light of the entry into competitors of Africa in the global, requested ABP in order to examine the possibility of Africa business. ABP, while also utilizing local consulting firm, was screened African countries 10 countries. Then selecting the target countries to South Africa and Ethiopia, and supporting partner selection.


Case3:Holding internal workshop on African business for Japanese company
Timing 2012
Client Japanese manufacturer
Categories Large scale
Services Information provision
Countries Main African countries
Project summary Planning and managing of workshop for the customer who started consideration of their African Business and provision knowledge, recogination and the point of view of Africa business.


Case2:Selection of local partner for pilot projet for Japanese ICT start up
Timing 2012 - 2014
Client Japanese ICT start up
Categories SME
Services Partner search, Sales support, negotiation support for pilot project
Countries Kenya, Senegal
Project summary The customer contemplated and challenges that are missing provide capacity of education in African countries, focusing on the rapid spread of mobile phone, the expansion into Africa of mobile learning platform with the company. ABP selected the local partner, developed customers and supported the execution of the pilot project.


Case1:Policy development of investment promotion to Africa for Japanese companies, for Japanese governmental agency
Timing 2012 - 2013
Client Ministry of Economy, Trade and Industry (METI)
Categories Governmental body
Services Market research, Partner search
Countries Egypt, Tunisia, Morocco, Senegal, Nigeria, Ethiopia, Kenya, Mozanbique, South Africa
Project summary Japanese government agency is a customer, as a part of the private investment promotion policy of Japanese companies in Africa, in order to aim the application of the African market of existing private sector support policies, requested a survey in whole Africa. ABP selected target countries, considered the utilization of scenario of the policy by the interviews for local financial institutions, development banks, private equity funds (small and medium-sized business investment, agricultural investment) and so on.


STREAMLINING

Administrative Reform of companies and 

governments in African countries

Companies and countries in Africa are on the rapid growth phase and increasing population accelerating the growth. We, ABP, aim to make the full use of the business potential in Africa by increasing the productivity of the counties and governments in African countries.

The factors expanding business opportunity in Africa
  • vitality
  • population growth
  • influx pf 

foregin capital
  • natural resources
The factors preventing business opportunity in Africa and our solutions
  • strategy 

and practice

    Planning and implementing company-wide and marketing strategies

  • business 

process

    Analyzing and optimizing the business process

  • human 

resource shortage

    Management training for senior administrators

  • technology

    Considering the possibilities on alliances with oversea companies, starting with Japanese companies